Published on 02 Sep 2026
Introduction
YSE Beauty is a skincare and beauty brand founded by Molly Sims that
focuses on simple clinically effective formulas for busy women Its collection
includes exfoliators serums moisturizers SPF eye care lip care cleansing
products beauty tools and complete skincare sets
The brand highlights products such
as Your Favorite Ex Exfoliating Pads Morning Cocktail Vitamin C Brightening
Serum Skin Glow SPF 30 Primer and Extreme Glow Dewy Peptide Plumping Serum
among its best selling and featured products
YSE Beauty is a modern skincare brand built around a straightforward
idea Skincare does not have to involve a long list of products or a complicated
daily routine to feel effective and practical
Founded by Molly Sims and developed
with dermatological expertise YSE Beauty
focuses on multifunctional skincare that combines active ingredients with
everyday usability The brand describes its philosophy around fewer steps and
useful formulas that are designed to support the appearance of brighter
smoother and healthier looking skin without requiring complicated routines
The collection is especially
relevant to people who want skincare that fits naturally into busy mornings and
evenings Instead of separating every concern into a different product many YSE Beauty
formulas combine several functions within one application
The current range covers daily
cleansing exfoliation brightening hydration peptide treatments retinol care
dark spot treatment eye care sun protection and simple complexion products The
collection also includes ready made routines travel sizes refills and
customizable sets
This makes YSE Beauty
more than a single product skincare brand It offers a complete routine that can
be adjusted according to individual skincare priorities
The YSE Beauty
Brand Philosophy
YSE Beauty positions itself around clinically effective and barrier
friendly skincare for women who have limited time for complicated routines The
brand places particular emphasis on formulas that can provide more than one
useful function within a routine
This approach can be seen throughout
the collection
Exfoliating products are designed to
improve the appearance of texture and prepare skin for later products
Vitamin C and brightening formulas
focus on radiance and uneven looking skin tone
Peptide products concentrate on
hydration plumpness and smoother looking skin
Moisturizers provide hydration while
supporting the appearance of a healthy skin barrier
SPF products combine daily sun
protection with complexion preparation
Eye products address the appearance
of tired looking under eye skin
Treatment products focus on specific
concerns such as dark spots and visible signs of aging
The result is a collection that
works as a complete skincare wardrobe rather than a group of unrelated products
Main Product Categories at YSE Beauty
YSE Beauty offers a relatively focused range compared with large
beauty marketplaces The products are organized around practical skincare
concerns and daily routines
Exfoliators
Exfoliation is an important part of
the YSE Beauty
collection The brand offers the Your Favorite Ex range in several formats
Your Favorite Ex Barrier Friendly
Exfoliating Pads are one of the products currently identified as a best seller
The collection also includes a travel version and a refill option There is also
the Your Favorite Ex Gentle Enzymatic and Physical Exfoliating Gel
The exfoliating pads are designed to
gently dissolve buildup and leave skin looking smoother and more even The
refill format contains pre soaked pads and allows the original container to be
reused This makes the product practical for customers who already have it as
part of their routine
The gel provides a different
approach to exfoliation YSE Beauty
describes it as a dual enzymatic and physical exfoliating gel intended for use
once or twice weekly instead of retinol
This gives shoppers two different
exfoliation formats
Pre soaked pads for convenience and
quick application
An exfoliating gel for a more
traditional treatment style
Serums and Targeted Treatments
Serums represent one of the
strongest parts of the YSE Beauty
collection The range includes products designed for hydration radiance visible
texture tone and signs of aging
Extreme Glow Dewy Peptide Plumping
Serum
Extreme Glow is one of the most
prominent products in the current collection It is a 30 milliliter serum
formulated around peptides hydrating ingredients and brightening technology YSE Beauty
states that the formula is designed to improve the appearance of plumpness
smoothness brightness and texture
The formula includes Tripeptide 1
Hex peptide 9 hydrolyzed sodium hyaluronate squalene and Diglucosy Gallic Acid
The product is designed to create a dewy appearance while supporting a smoother
looking complexion
Its texture also makes it versatile
for everyday use It can be worn on its own under makeup or mixed with
foundation for a more luminous finish
Morning Cocktail Vitamin C
Brightening Serum
Morning Cocktail is another key
serum in the collection and is currently identified as a best seller It
contains three forms of stabilized vitamin C together with niacin amide YSE Beauty
positions it around brightening hydration and antioxidant support
This makes it particularly suitable
for a morning skincare routine where customers want to combine treatment with
daily hydration and protection
Last Call Gentle Daily Retinol Serum
Last Call is the brands retinol
focused treatment It combines retinol niacin amide and omega fatty acids and is
designed to improve the appearance of skin texture and tone
The formula uses encapsulated
retinol that is released over time YSE Beauty
also includes ingredients such as hyaluronic acid beta glycan and linoleic acid
within the formula
The full size contains 30
milliliters and the brand also offers a smaller 10 milliliter size
The Problem Solver Tranexamic Dark
Spot Cream
The Problem Solver is a targeted
brightening treatment designed for the appearance of dark spots and uneven
pigmentation
Its main ingredients include
tranexamic acid niacin amide licorice root extract and pomegranate seed oil The
product can be used on the face neck décolletage and backs of the hands
The full size contains 50
milliliters and a mini size is also available This gives customers a smaller
format when they want to introduce a targeted treatment into their routine
without immediately purchasing the full size
Moisturizers
YSE Beauty offers two main moisturizer approaches
Xtremely Quenched Peptide Instant
Glow Moisturizer
Xtremely Quenched is a 50 milliliter
moisturizer designed around layered hydration and a light reflective finish Its
formula includes four dimensional hyaluronic acid peptides a skin identical
ceramide pantheon glycerin murumuru butter and canella Asiatic extract
The formula is designed to hydrate
while supporting the skin barrier Its finish is intended to work well under
makeup because it provides a smooth and slightly grippe surface rather than a
heavy or greasy texture
Xtremely Rich Brightening and
Barrier Supportive Moisturizer
Xtremely Rich takes a different
approach It is positioned as a richer moisturizing cream for tired and
dehydrated skin
YSE Beauty describes it as plush and creamy while still feeling
lightweight It is designed for hydration brightening and barrier support and is
particularly suited to an evening routine
The brand also offers an Xtremely
Rich Moisturizer Mini in addition to the full size
The two moisturizers therefore
provide different practical choices Xtremely Quenched is designed around
hydration and makeup preparation while Xtremely Rich is more suited to a richer
nighttime moisturizing step
SPF and Primer
Skin Glow Illuminating SPF 30 Primer
is one of the most recognizable products in the YSE Beauty
range It combines SPF 30 with priming and complexion enhancing functions
The formula contains niacin amide
sodium hyaluronate and spirulina maxima extract YSE Beauty
describes it as a daily three in one product that primes and protects while
giving the skin a soft focus glow
The product is available in a 50
milliliter size and a smaller 15 milliliter version It can be worn alone or
underneath makeup
This combination makes it practical
for people who want fewer morning skincare steps Instead of applying a separate
moisturizer like complexion product and sunscreen immediately before makeup
customers can use a product designed to combine several of those functions
Eye Care
YSE Beauty offers two main eye care products
Wide Awake Brightening and DE
puffing Eye Cream with Vitamin C and Caffeine is designed for the appearance of
tired looking under eye skin It is available in several sheer tint options
including Sheer Pink Sheer Peach Sheer Honey and Sheer Mocha
The Overachiever Brightening and DE
puffing Eye Masks are another option They are designed as a short treatment
that focuses on the appearance of brightness and under eye puffiness YSE Beauty
lists them among its best selling products
The eye collection therefore
combines an everyday cream with a more occasional treatment format Cleansers
Take It Off Antioxidant Rich Gel Oil
Cleanser is the primary cleansing product in the collection
Its gel oil format is designed to
fit into the first step of a skincare routine The store also offers a mini
version of the cleanser making it suitable for travel or for customers who
prefer smaller quantities
A cleanser is an important part of
the overall YSE Beauty
range because it provides the starting point for the brands more targeted
treatments
Lip Care
YSE Beauty also extends beyond facial skincare with a small lip care
range
Like A Gloss Hydrating Lip Tint
combines a cosmetic tint with a hydrating approach The collection includes
multiple shades ranging from subtle everyday colors to stronger tones
Like A Gloss Restorative 3 in 1 Lip
Treatment is focused more directly on lip care The brand describes it as a
nourishing treatment that can also be worn overnight as a hydrating lip mask
These products add a simple
complexion and lip care element to the otherwise skincare focused collection
Beauty Tools
The Finisher One and Done Brush is
the main beauty tool listed in the current collection
Its purpose fits the brands wider
skincare and makeup philosophy by providing a simple tool for completing a
makeup routine The product is currently included among the newer products in
the store
Glow and Complexion Products
Vacation Glow Moisturizing
Highlighter Stick is another complexion focused product in the collection It is
designed to provide a moisturizing highlighter effect and adds a makeup element
to the skincare focused assortment
This product fits naturally with the
brands emphasis on fresh and radiant looking skin rather than heavy makeup
Best Selling YSE Beauty
Products
YSE Beauty currently identifies several products as best sellers These
include Your Favorite Ex Barrier Friendly Exfoliating Pads Morning Cocktail
Vitamin C Brightening Serum Skin Glow Illuminating SPF 30 Primer Peptide
Stacking Duo Full Face of Glow Plump and Protect Duo The Overachiever Eye Masks
and Minutes to Glow Trio
Because YSE Beauty
does not publish its actual sales revenue or unit sales by product it is not
possible to verify which individual item generates the highest total revenue
However the products that receive
best seller status provide a useful indication of which items are most central
to the brands current assortment
Best Seller Highlight
Your Favorite Ex Barrier Friendly
Exfoliating Pads
Your Favorite Ex Exfoliating Pads
are one of the clearest flagship products in the current collection
The standard product is priced at 75
dollars A travel version is available for 17 dollars and a refill is available
for 65 dollars The refill contains 45 pre soaked pads
The product is designed to gently
dissolve buildup and prepare the complexion for subsequent skincare and makeup
Its pre soaked pad format makes the application simple and consistent
The product also carries an Allure
Best of Beauty Award Winner 2025 designation on the YSE Beauty
website
Its practical design is one reason
it stands out Customers do not need to measure a liquid exfoliate or spread a
traditional treatment across the face The pad provides a ready to use format
that suits a quick routine
The availability of travel and
refill formats also gives the product a broader place within the collection The
travel size can suit short trips while the refill reduces the need to replace
the main container Best Seller Highlight
Morning Cocktail Vitamin C
Brightening Serum
Morning Cocktail is another best
seller with a more targeted treatment role
The formula uses three forms of
stabilized vitamin C and niacin amide These ingredients are positioned around
brightening hydration and antioxidant support The full size is 85 dollars and a
mini version is also available
Vitamin C remains a familiar
ingredient in morning skincare routines because it is commonly associated with
brightening and antioxidant care Combining it with niacin amide allows the
product to address more than one aspect of everyday skin appearance
Best Seller Highlight
Skin Glow Illuminating SPF 30 Primer
Skin Glow has an especially
practical place in the collection because it combines daily sun protection with
complexion preparation
The product contains SPF 30 and
ingredients including niacin amide sodium hyaluronate and spirulina maxima
extract YSE Beauty
describes its finish as luminous while also providing a soft focus effect
It is priced at 54 dollars for the
standard 50 milliliter size with a 15 milliliter mini also available
For customers who wear makeup this
type of product can reduce the number of separate steps needed before
foundation or other complexion products
Best Seller Highlight
The Overachiever Brightening and DE
puffing Eye Masks
The Overachiever eye masks are
designed for short term use around the eye area The product focuses on the
appearance of brightness and puffiness and is designed to fit into a quick
routine YSE Beauty
lists the eye masks among its best sellers
Their format makes them different
from the Wide Awake Eye Cream The cream is suited to regular use while the
masks are more appropriate when someone wants an additional treatment step
Best Seller Highlight
Peptide Stacking Duo
The Peptide Stacking Duo combines
products intended to support skin hydration and makeup preparation It is
currently listed as a best seller and is priced at 122 dollars
Sets such as this are useful for
shoppers who prefer a coordinated routine instead of choosing every product
separately
Best Seller Highlight
Full Face of Glow Plump and Protect
Duo
The Full Face of Glow Plump and
Protect Duo is another best seller listed by YSE Beauty
It is priced at 109 dollars and focuses on combining several elements of the
brands glow oriented approach
The product is particularly relevant
to customers who want a smaller routine built around hydration radiance and
protection
Best Seller Highlight
Minutes to Glow Trio
The Minutes to Glow Trio is
described as a no makeup makeup routine It provides a combination of skincare
and complexion focused products intended to create a polished everyday
appearance with fewer steps YSE Beauty
lists it among its best selling products
This collection demonstrates how the
brand connects skincare with natural looking makeup rather than treating the
two categories as completely separate
Product Comparison
|
Product |
Main
Function |
Format |
Everyday
Use |
|
Your Favorite Ex Pads |
Gentle exfoliation |
Pre soaked pads |
Routine exfoliation |
|
Morning Cocktail |
Brightening and antioxidant care |
Serum |
Morning routine |
|
Xtreme Glow |
Hydration and visible plumping |
Serum |
Morning skincare |
|
Skin Glow |
SPF and complexion preparation |
Cream primer |
Daily daytime use |
|
Xtremely Quenched |
Hydration and barrier support |
Moisturizer |
Morning and evening |
|
Xtremely Rich |
Rich hydration and barrier support |
Moisturizer |
Mainly evening |
|
Last Call |
Retinol treatment |
Serum |
Evening routine |
|
Problem Solver |
Dark spot and discoloration care |
Cream |
Targeted daily care |
|
Wide Awake |
Eye brightening and DE puffing |
Eye cream |
Morning routine |
|
Overachiever |
Eye treatment |
Eye masks |
Occasional treatment |
|
Take It Off |
Cleansing |
Gel oil cleanser |
Daily cleansing |
|
Like A Gloss |
Lip hydration and tint |
Lip tint |
Everyday complexion |
|
Like A Gloss Treatment |
Lip nourishment |
Lip treatment |
Nighttime or daily care |
|
Vacation Glow |
Moisturizing highlight |
Highlighter stick |
Makeup and glow |
|
The Finisher |
Makeup application |
Beauty brush |
Makeup routine |
Product Design and Packaging
YSE Beauty products have a recognizable modern beauty presentation The
collection uses compact packaging formats that are suited to bathroom storage
makeup bags and travel
The design philosophy also supports
ease of use Pre soaked exfoliating pads remove the need for measuring Serum
bottles use pump or controlled dispensing formats Mini products make selected
formulas easier to carry
The refill option for Your Favorite
Ex adds another practical consideration Rather than requiring the customer to
purchase another full container the brand provides a refill format containing
pre soaked pads
Product Quality and Formulation
YSE Beauty places significant emphasis on active skincare ingredients
The range includes vitamin C niacin
amide peptides hyaluronic acid retinol tranexamic acid licorice root extract
ceramides and botanical ingredients
Different formulas use different
combinations depending on their purpose
The Xtreme Glow serum uses peptides
squalene hydrolyzed sodium hyaluronate and brightening ingredients
Xtremely Quenched uses four
dimensional hyaluronic acid peptides a skin identical ceramide pantheon
glycerin murumuru butter and canella Asiatic extract
The Problem Solver uses tranexamic
acid niacin amide licorice root extract and pomegranate seed oil
Last Call combines retinol with
niacin amide omega fatty acids hyaluronic acid and beta glycan
This variety means the collection can
support different skincare priorities without requiring every customer to use
every product
Daily Use and Lifestyle Relevance
The strongest practical feature of YSE Beauty
is the way the products can be arranged into short routines
A simple morning routine can include
cleansing exfoliation when appropriate vitamin C serum hydration and SPF
A more complete routine can include
Your Favorite Ex Pads Morning Cocktail Vitamin C Serum Xtreme Glow Serum Xtremely
Quenched Moisturizer and Skin Glow SPF Primer YSE Beauty
itself presents these products together as part of its morning skin preparation
routine
An evening routine can focus on
cleansing treatment and moisturizing
YSE Beauty presents a nighttime routine involving the Take It Off
Cleanser Last Call Retinol Serum The Problem Solver and Xtremely Rich
Moisturizer
The practical advantage is that shoppers
can choose a short routine and expand it only when necessary.
Travel and Mini Products
Travel friendly formats are another
useful part of the product collection
YSE Beauty offers smaller versions of several products including Your
Favorite Ex Travel Pads Xtremely Rich Moisturizer Mini Take It Off Cleanser
Mini Morning Cocktail Vitamin C Serum Mini Last Call Retinol Serum Mini and The
Problem Solver Mini
These smaller formats are useful for
travel testing a routine or keeping skincare in a smaller bathroom or makeup
bag
Complete Sets and Skincare Routines
YSE Beauty also offers coordinated sets
The AM Power Duo is designed around
morning preparation and protection
The PM Power Duo focuses on
brightening and firming as part of an evening routine
The Peptide Stacking Duo focuses on
skin and makeup preparation
The Full Face of Glow Plump and
Protect Duo brings multiple complexion and skincare functions together
The Minutes to Glow Trio provides a
no makeup routine
The Instant Glow Trio provides three
mini morning routine essentials and includes travel versions of several best
selling products
The store also offers Build Your Own
Full Size Set and Build Your Own Minis Set options Customers can select
multiple products instead of purchasing a fixed routine The full size set
currently offers savings when three or more items are selected
Who Is YSE Beauty
Designed For
YSE Beauty is primarily positioned toward adult women who want a
straightforward skincare routine that fits around work family and everyday
responsibilities
The brand specifically describes
itself as skincare for women who are too busy for complicated skincare It
places particular emphasis on women in the late thirties and forties whose skin
may be changing and who want a practical routine
The product range can be relevant to
people interested in several common skincare priorities
Hydration and dry looking skin
Dullness and uneven looking tone
Visible texture
Dark spots and discoloration
Visible signs of aging
Under eye brightness and puffiness
Daily sun protection
Natural looking makeup preparation
Simple skincare routines
The collection is therefore broad
enough to cover different concerns while remaining focused on facial skincare
and natural looking complexion care
Overall Product Positioning
YSE Beauty occupies a space between traditional clinical skincare and
modern natural looking beauty
It is not positioned as a basic
cleanser and moisturizer brand At the same time it does not attempt to offer
hundreds of unrelated beauty products
Instead the collection is built
around a smaller number of purposeful products
The strongest categories are
exfoliation serums moisturizers brightening treatments eye care and SPF Lip
products complexion products and beauty tools extend the collection into
everyday makeup
The brands best seller assortment
also shows how closely these categories are connected Exfoliation prepares the
skin Vitamin C supports the morning routine Peptide products focus on hydration
and plumpness Moisturizers support the skin barrier SPF provides daytime
protection Eye products add targeted care
This creates a collection where
individual products can work independently while also fitting into a wider
routine
Conclusion
YSE Beauty is a focused skincare and beauty brand built around
practical routines and multifunctional products Founded by Molly Sims the brand
emphasizes clinically effective formulas barrier friendly care and a simplified
approach to daily skincare
Its collection includes exfoliating
pads and gel vitamin C and peptide serums retinol dark spot treatment
moisturizers SPF primer eye cream eye masks cleanser lip products highlighter
makeup brush and several ready made skincare routines
Your Favorite Ex Barrier Friendly
Exfoliating Pads are among the clearest flagship products because YSE Beauty
identifies them as a best seller and offers standard travel and refill formats
Morning Cocktail Vitamin C Brightening Serum and Skin Glow SPF 30 Primer are
also identified as best sellers while Xtreme Glow the eye masks Peptide
Stacking Duo Full Face of Glow Duo and Minutes to Glow Trio are important parts
of the brands current best selling assortment
There is not enough publicly
available sales data to confirm which individual product produces the highest
revenue However the products marked as best sellers provide a useful picture of
the items that YSE Beauty
currently considers especially important within its collection
Overall YSE Beauty
is best understood as a streamlined skincare brand for people who want
effective looking daily care without an unnecessarily complicated routine Its
combination of targeted treatments practical formats coordinated sets and
natural complexion products gives the store a complete range that can support
both skincare and everyday beauty needs
FAQ
What is YSE Beauty
YSE Beauty is a skincare and beauty brand founded by Molly Sims The
brand focuses on clinically effective and barrier friendly products designed
around shorter and more practical skincare routines
What does YSE Beauty
sell
YSE Beauty sells exfoliators serums moisturizers SPF primer eye care
cleanser lip products complexion products beauty tools and complete skincare
sets
What is the best selling YSE Beauty
product
Your Favorite Ex Barrier Friendly
Exfoliating Pads are one of the products currently marked as a best seller by YSE Beauty
The store also marks several other products as best sellers The company does
not publicly provide complete product revenue data so the highest revenue
product cannot be independently confirmed
What are Your Favorite Ex
Exfoliating Pads used for
The pads are designed to gently
dissolve buildup and leave skin looking smoother and more even They are also
intended to prepare skin for later skincare and makeup
Does YSE Beauty
offer travel sizes
Yes The store offers travel and mini
formats for several products including the Your Favorite Ex Pads Morning
Cocktail Serum Last Call Retinol Serum Take It Off Cleanser Problem Solver and
Xtremely Rich Moisturizer
What is Morning Cocktail Vitamin C
Serum
Morning Cocktail is a brightening
serum containing three forms of stabilized vitamin C together with niacin amide
It is designed for brightening hydration and antioxidant support and is
currently listed as a best seller
What is Xtreme Glow Serum
Xtreme Glow is a peptide based serum
designed around hydration visible plumpness smoothness and brightness It
contains ingredients including Tripeptide 1 Hex peptide 9 squalene and
Diglucosyl Gallic Acid
What is Skin Glow SPF Primer
Skin Glow is a three in one SPF 30
primer designed to provide sun protection complexion preparation and a luminous
finish The formula includes niacin amide sodium hyaluronate and spirulina
maxima extract
Does YSE Beauty
sell retinol
Yes Last Call Gentle Daily Retinol
Serum combines retinol with niacin amide and omega fatty acids and is designed
to improve the appearance of texture and tone A mini size is also available
What is The Problem Solver
The Problem Solver is a tranexamic
dark spot cream designed to improve the appearance of dark spots and uneven
discoloration Its formula includes tranexamic acid niacin amide licorice root
extract and pomegranate seed oil
Does YSE Beauty
sell moisturizer
Yes The current collection includes
Xtremely Quenched Peptide Instant Glow Moisturizer and Xtremely Rich
Brightening and Barrier Supportive Moisturizer Xtremely Quenched focuses on
layered hydration and makeup preparation while Xtremely Rich provides a richer
moisturizing option
Does YSE Beauty
sell makeup
YSE Beauty has a smaller makeup and complexion category alongside its
skincare Products include Like A Gloss Hydrating Lip Tint Vacation Glow
Moisturizing Highlighter Stick and The Finisher One and Done Brush
Does YSE Beauty
offer skincare sets
Yes The store offers several ready
made sets including the Peptide Stacking Duo Full Face of Glow Plump and
Protect Duo Minutes to Glow Trio Instant Glow Trio AM Power Duo and PM Power
Duo Customers can also build their own sets
What makes YSE Beauty
different
The main distinction is its focus on
shorter routines and multifunctional formulas Rather than requiring a large
number of separate products the collection is designed so individual formulas
can address several everyday skincare needs while fitting into simple morning
and evening routines